1955
Crest launches its first clinically proven fluoride toothpaste with “Look Mom – no cavities!” campaign.Date: January 1, 1955
View Article1976
American Chemical Society lists Crest’s fluoride toothpaste as one of the great discoveries of the past 100 years.Date: January 1, 1976
View Article1980's
Several ingredient breakthroughs fortify the trusted Crest brand with benefi ts like tartar control and cavity fighting protection.Date: January 1, 1980
View Article1990's
Crest adds the beauty benefit of whitening to its trusted oral-health formulas.Date: January 1, 1990
View Article2000
Crest Healthy Smiles is established to improve the state of oral health.Date: January 1, 2000
View Article2001
Crest launches Crest Whitestrips a revolutionary product in the whitening and oral care industry.Date: January 1, 2001
View Article2003
Crest acquires Glide floss and the number-1 dentist-recommended floss joins the Crest family.Crest launches Whitening Expressions, a line of whitening toothpastes with unique flavors that enhance the...
View Article2005
Crest celebrates its 50th anniversary of bringing Healthy Beautiful Smiles to Life. Crest launches its first mouth rinse, Crest Pro-Health Rinse, that kills plaque, gingivitis, and bad breath germs...
View Article2006
Crest launches Crest Pro-Health, the first toothpaste to protect against all seven areas dentists check: gingivitis, plaque, cavities, tartar, sensitivity, stains, and fresh breath. Crest launches...
View Article2008
Crest launches Crest® Pro-Health™ Whitening Toothpaste to help consumers achieve a naturally whiter smile.Date: January 1, 2008
View Article2009
Crest introduces Crest Whitestrips Advanced Seal. The groundbreaking adhesive formulation temporarily molds the strip to users’ teeth, allowing them to easily talk and drink water for convenient...
View Article2010
The Crest and Oral-B 3D White collection (Whitestrips, toothpaste, mouthwash, toothbrushes), together provide noticeable whitening results in 1 day. Launched Crest Pro-Heath Clinical Gum Protection,...
View Article2006
Crest launches Crest Pro-Health, the first toothpaste to protect against all seven areas dentists check: gingivitis, plaque, cavities, tartar, sensitivity, stains, and fresh breath. Crest launches...
View Article1966
Scope introduced by P&GYears of research and development into Scope’s processing and ultra-filtration system to produce its sparkling, clear appearance Date: January 1, 1966
View Article2009
Scope Outlast IntroductionContains Outlast technology and keeps your breath feeling fresh longer than Scope Mouthwash Original Mint Scope Outlast has a similar taste experience to current Scope and...
View Article2011
Scope Dual-Blast IntroductionNew Scope Dual-Blast blasts away two sources of bad breath: bad breath germs and strong food odorsDual-Blast technology captures the odor-emitting volatile sulfur compounds...
View Article
